Awesomeness. That’s a word, right?

Meet Willie Miles, proud bearer of Emma’s Medal of Awesomeness. Willie appears here courtesy of his dad, Tim Miles, who works with Emma to help the folks at Shakespeare’s Pizza (among others) send delicious emails about stylish pizzas. Or something like that.

And not only are Shakespeare’s pizzas just downright tasty (I grew up on the stuff, so I can vouch), but their email newsletters have been tremendously successful, no doubt thanks to their cheeky, loveable brand. One of their first campaigns netted a 15% increase in subscribers and a 10% boost in web traffic. Now that’s what we call awesomeness.

[tags]myemma.com, Shakespeare’s Pizza, Tim Miles, Emma, email marketing[/tags]