This article in the Baltimore Sun talks about the increasing number of retailers who are sending special email promotions in the wee hours of the night, hoping to catch night owls and insomniacs in front of their computers. Companies like Dick’s Sporting Goods, Sears and Kohl’s are sending email campaigns featuring offers that are good for that night only. The overnight tactic is a relatively untested one, but I like the idea of making an offer time-sensitive. It creates a sense of urgency to respond *right now* to the email you’re sending - no matter what time of day it is.

Anybody out there burning the midnight email oil and care to share your experience?

Technorati Tags: myemma.com, email marketing, online shopping, dick’s sporting goods, sears, kohl’s

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