Archive: October 2007
Style abounds in Portland…
If there’s anything that we enjoy here, it’s the opportunity to get out and spend some quality time with the stylish members of the Emma community. So when we had the chance to work with Emma client Office PDX and help sponsor the bSide6 preview party in Portland, Oregon, we naturally jumped on board.
bSide6 is a soon-to-be-open workspace for cultural creatives on East Burnside in the heart of Portland. It’s without a doubt on the cutting edge of architecture (so this non-architecturally-savvy person is told), and a few Emma clients in the Portland area are eager to call the new space home when it opens next summer. For work, that is. Not actual home. I mean, let’s face it. No office is cool enough to shower in.
We also swung by Amalee, a little boutique in the city. As the mark of a fabulous Emma customer, they had an email signup list on proud display (way to go, you bearers-of-the-permission-policy, you). In addition to having plenty of stylish clothes and accessories, they also host the occasional art show. So if you’re in Portland and the timing is right, you can shop there while enjoying a cocktail, some hors d’oeuvres, and a little culture on the side. Really, it’s like a cornucopia of style. That’s right. It’s almost Thanksgiving. I can say cornucopia.
[tags]portland, amalee, office pdx, bside6, myemma.com[/tags]
Congratulations, Nora…
A big congrats to Nora Roberts, whose novel Angels Fall was awarded the Best Book of the Year at the Quill Awards. Nora and her agency, Technology Concepts, used their Emma email newsletter to encourage 83,000 of Nora’s loyal readers to vote for her. Thousands of click-throughs later, Nora got to accept her award among other Quill Award winners, including Cormac McCarthy, Amy Sedaris and Al Gore. If you like, you can catch the award show – it’ll air on select NBC affiliate stations tomorrow, October 27th.
[tags]nora roberts, quill awards, email marketing, technology concepts[/tags]
Day 10: Things to Avoid in BtoB E-Newsletters
Today’s email marketing tip wraps up our ten-day tip fiesta. If you like, you can download the full email marketer guide from BtoB.
Not sending tests.
Sending yourself tests is the only way to ensure the real thing looks and reads just the way you want it to.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 9: Things to Avoid in BtoB E-Newsletters
Here it is, today’s email marketing tip…
Sending too often (or not enough).
Send too often and you might annoy; send too infrequently and they might forget you. Work toward finding your ideal frequency.
Illustration by Hal Mayforth
[tags]BtoB, email marketing, newsletter tips, myemma.com, Hal Mayforth[/tags]
Day 8: Things to Avoid in BtoB E-Newsletters
What else to avoid in your email marketing efforts? Here’s Day 8…
Sending a novel.
Respect readers’ time–and short attention spans–by getting to the point(s).
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 7: Things to Avoid in BtoB E-Newsletters
Enjoy today’s email marketing tip for making the most of your email newsletter…
Ignoring results.
If you’re investing in e-mail, tracking (and reviewing) the response helps you make sure it’s worth it.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 6: Things to Avoid in BtoB E-Newsletters
Here’s Day 6 in our series of ten email marketing tips…
Using generic subject lines.
“October Newsletter” may in fact be what you’re sending, but readers need something catchier to know just what makes October so great.
Illustrations by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 5: Things to Avoid in BtoB E-Newsletters
Today’s tip for better email marketing…
Forgetting the opt out.
Leaving off the opt-out link isn’t just annoying, it’s also illegal.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 4: Things to Avoid in BtoB E-Newsletters
We’re on day 4 of our ten days of email marketing tips. Enjoy!
Neglecting to personalize.
From greetings to the content itself, make a point to connect with readers in a personal way.
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Day 3: Things to Avoid in BtoB E-Newsletters
Here’s today’s email marketing tip for what *not* do in your newsletter…
Sending one big image.
Sure, it looks lovely in Photoshop, but how will it fare in an e-mail client that blocks images?
Illustration by Hal Mayforth
[tags]BtoB, e-newsletters, email marketing, myemma.com, Hal Mayforth[/tags]
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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