I love to really get involved with a company or product. If there’s an opportunity to let a company know what I think, or take part in a test group, I’m there. Which means I fill out comment cards, surveys, even write reviews on iTunes as often as possible. So imagine the heaven I stumbled upon whilst meandering the streets of Coronado Island, California. 

Bay Books is a small bookshop on Orange Avenue that has their own way of getting people involved. They give anyone the chance to write a review, then slide the review right below the book. It’s incredible. I found myself picking up books I normally wouldn’t have touched just because of strangers’ takes on them. If I lived in Southern California, I guarantee I’d make the trip to Bay Books as often as time (and money) would allow.

What Bay Books is doing is something that really draws me in, and makes me feel like I can be a part of their shop. And this goes for any company or organization, online *or* offline. Emma tries to do this by giving all of you reading this (yes, you, in front of your computer right now. Nice shirt, by the way.) the chance to choose where we’re going to plant trees every month. Through a partnership with the reforestation non-profit, Plant-It 2020, we plant 5 trees for every new Emma account. So, since you’re here, won’t you take a moment to get involved with Emma and tell us where we should plant our July trees?

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