Archive: August 2008
Join us at the MarketingProfs Digital Marketing Mixer!
There are all kinds of things to look forward to in October. Cooler weather, of course. Halloween, obviously. Columbus Day, maybe not so much. But we’re also eagerly awaiting the MarketingProfs Digital Marketing Mixer in Scottsdale on October 22-23, where lots of marketers are going to be gathering to talk about email, search and social media. We’re sponsoring the event, but we’re also looking forward to all the sessions, presented in the stylish way that the ‘Profs pull off so well.
If you’re thinking about going, you can save $200 on your registration just because you know Emma and you’re reading this right now. Get more details and register here, or sign up elsewhere and use the code ESPNA08.
And perhaps the $200 you save might be a nice starter fund for a certain Columbus Day party you were hoping to throw?
[tags]MarketingProfs, Digital Marketing Mixer, myemma.com, Emma[/tags]
We’re at the Creative Freelancer Conference
Are you at the Creative Freelancer Conference in Chicago this week? We are. But you knew that from the headline of this post, didn’t you? Our own Steve Turney is there, talking with freelance photographers, copywriters and designers about showing off their services with email marketing. If you’re there, email Steve and say hello.
[tags]CFC, Creative Freelancer Conference, myemma.com[/tags]
Emma’s on the Inc. 500 list
Inc. Magazine’s profile of the 500 fastest growing private companies in the U.S. hit the stands last week, and we’re rather proud to be on this year’s list. Specifically, we’re #312.
Did you want more numbers? Okay, then. We’re officially ranked #24 among advertising & marketing companies, #4 in the greater Nashville area, and #1 among companies who managed to sneak the word ‘kickass’ into their Inc. profile.
We’re thrilled to be named in such a fine roster of companies. We’re so thrilled, in fact, that we’re ordering a plaque – partially to commemorate the honor, but mostly just to get the word ‘kickass’ engraved on something.
[tags]emma, Inc 500, Inc Magazine, myemma.com, nashville[/tags]
Is my email campaign any good?
In our latest Ask Emma (that’s our email marketing Q&A newsletter, which you can sign up for here), we’ve published a 5-point checklist that’s designed to help you give your email campaigns a quick review before you hit send.
It’s *also* designed in 5 different colors, so you can download your favorite, print a copy to pin-up by your desk, then color-coordinate your checklist with your favorite pantsuit. Or jumpsuit. Or windsuit.
Okay, seriously, lose the windsuit already.
What are the things you *always* review before sending our your campaigns? We’d love to hear ‘em…
[tags]email marketing, checklist, ask emma, myemma.com[/tags]
Learning from our podcasting friends.
I’m at the New Media Expo in fabulous Las Vegas this week, where hundreds of online content creators – bloggers, podcasters and the like – have gathered in 108-degree weather to talk about ideas, new technologies, best practices, and how friggin’ hot it is. Tomorrow, I’ll be teaming up with Greg Cangialosi over at Blue Sky Factory to talk about email marketing, but today I sat in on a podcasting basics class given by Scott Whitney at Podworx.
I was struck by the similarities between the process of creating an email newsletter and creating a podcast. For podcasters, you start by identifying yourself and your brand at the outset, much like email’s From Name and From Address. You follow that with a short audio teaser about the upcoming podcast designed to entice curious listeners without giving too much away – a subject line of sorts. But I had to stifle a squeal when he flipped to the slide with ideas for episode content. If you’re just getting started with email marketing, if it’s been awhile since you sent an email because you aren’t sure what to send, or if you’re looking for new content ideas to help you move beyond an email newsletter, this list is the perfect starting point:
1. Interview an executive.
2. Create a series about your product/service.
3. Write educational, how-to tips and articles.
4. Interview a customer (or member, or fan).
5. Write about an event you’re attending, from the event.
6. Share some behind-the-scenes information about your company or product.
7. Promote thought leadership articles.
8. Share company successes and awards.
9. Repurpose content from a seminar.
10. Showcase a partner company or service.
11. Interview an employee.
12. Broadcast news from your industry.
Hope this list gets you to thinking about your next campaign – or heck, your next twelve. If you’ve got another content type to add, please leave us a comment and let us know what you’re up to.
[tags] email campaign ideas, email marketing, NewMediaExpo2008, podcasting, Podworx, Scott Whitney [/tags]
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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