Making the most of your alt tags

Part three of a five part series on alt tags (read parts one and two)

In part two, I pointed out that the alt tag is a great place to brand your message. It communicates who you are and connects with the recipient, even without the help of images or your logo.

Levi’s has taken the next step and added the offer* to their alt tag. It’s a link, too, so the image loading is really just icing on the cake for them. The message comes through, regardless. Nice work, Levi’s.

How about your own campaigns? Has the alt tag topic made it to your marketing meetings? Did you make a change that made a difference in your response numbers?

*I also like how they’ve added the offer in text above the email. Even Outlook’s unique image blocking message can’t slow this email down!