Part four of a five part series on alt tags (read parts one, two and three)

For those who cringe at drab, electric blue alt tags, this post is for you. The alt tag doesn’t have to interrupt the brand experience you’ve worked so hard to create. In fact, with some html knowledge, your backup plan can actually reinforce it - color scheme, font and all.

Take a look at this example from the March of Dimes. The header space is shared between the March of Dimes and Shutterfly, and each logo has an alt tag that is styled - the font face, the color and the size. All done to match the feel of the email once the images load. If you haven’t turned images off in your inbox lately, give it a try for a few days and I think you’ll share my appreciation. This email stands out in a big way because it doesn’t have that ‘I’m looking at code under the hood until I click to view images’ feel. Know what I mean?

PS If you’re uploading your own html and want to tweak your own alt tags, drop me an email. I have a screenshot of the code behind the March of Dimes email you can use as a guide.

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