Part five in a multi-part series on alt tags (read parts one, two and three and four)

I kind of thought four posts on alt tags was approaching overkill, but when this email came in, I knew number five needed to happen. I realized that sometimes the images aren’t just part of the message, they are the message. Did you just breathe a sigh of relief? If so, this post is for you.

For NerdyShirts, no branding, styling or calling to action in the alt tag would quite do the trick. People only buy t-shirts after they’ve seen them (of course!), so they’ve dedicated the alt tag to encouraging just that - ‘Enable Images to View Pictures!’, it says.

I think they could take it to the next level, too. Something like, ‘NerdyShirts is having a sale! Enable images to see the featured t-shirts.’ Take a look at the before and after screenshots….

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