Making the most of surveys and forms (part three)

by Suzanne Norman, Director of Brand | March 30th, 2009 | No Comments »

Part three in a four-part series (read parts one and two)

3. Do some market research
+ Create an opinion poll
+ Conduct a market research survey
+ Discover new segments of your audience

Alas, many of us come from humble email marketing beginnings, starting out with nothing in our databases but email addresses and first names. With surveys & forms, you can expand on that knowledge a bit and ask your audience where they live, what their interests are or where they work.

Use what you learn to refine a product or entice advertisers with better demographics. Or fold that information into your email strategy to create new segments of your audience. Then, send more targeted campaigns down the road based on what you now know. You savvy marketer, you.

Making the most of surveys and forms (part two)

by Suzanne Norman, Director of Brand | March 27th, 2009 | 6 Comments »

Part two in a four-part series (read part one here)

2. Manage your Events
+ Create an event registration form
+ Follow up with a post-event questionnaire
+ Send an evaluation form for an online class

If you host events of any kind – seminars, conferences, online classes or fundraisers – you’re probably coordinating lots of moving parts. Are the parts literally moving? One hopes not, unless you’re envisioning some kind of elaborate event showcasing pulleys and levers and such, in which case, good luck with that.

No matter how involved your events are, surveys & forms can simplify how you manage ‘em, with pre-event forms to register who’s coming and post-event surveys to collect feedback. Pair surveys with date-based trigger emails to simplify things even more, automatically inviting attendees to take your survey one week after the big pulley showcase.

Making the most of surveys and forms

by Suzanne Norman, Director of Brand | March 24th, 2009 | 3 Comments »

Part one of a four-part series

For the last couple months the Emma community has been gearing up to make the most of our new surveys and forms feature. A lot of ideas for how to use the feature have been tossed around, and we want to share some with you, fair blog reader. We’ll post on the topic for four days this week – one big category (and a few examples) for each day. Hope you enjoy the series…

1. Ask for Feedback
+ Send a customer service evaluation form
+ Create a product review
+ Publish a product sampling survey

These days, a lot of organizations are focusing on better service, loyalty and retention, knowing that their current customers (or donors, members or fans) are among their most valuable assets.

Why not send a quick survey asking those folks for feedback on your latest product, your customer service or even your monthly email newsletter? You’ll hear great insight from your customers, and your customers will have an easy way to share their thoughts with you. If only there were a punchy phrase to describe this kind of mutually beneficial situation. Oh, well.