by Suzanne Norman, Director of Brand | April 24th, 2009 | 1 Comment »
In honor of National Arbor Day, we decided to send an email campaign to the stylish Emma community highlighting all the trees they’ve helped us plant through our 5 Trees program. (We plant five trees for every new customer who chooses Emma as their email marketing service.)
Since the program began back in December 2007, we’ve planted more than 28,000 trees. And we decided to feature thank-you notes from 5 of those trees. Here’s an example:
See how pine, hackberry, apple and cypress trees say thanks, too. The full campaign is online here. Oh, and Happy Arbor Day!
, arbor day, myemma.com, trees
All things email marketing, Social responsibility, Stuff that's stylish
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« How surveys helped Lightning 100 add 5,000 email addresses to its list. Where in the World is Emma this Quarter? Pt. 1 »
Suzanne directs the Emma brand. She loves cooking and camping but not, oddly enough, cooking while camping. Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group. Copyright © 2003 - 2010 Emma. All rights reserved.

deciduous, produces medicinal bark, really into early-80s Bowie
"Hello, everybody, it's me, Ash. I just wanted to say thanks. By helping trees, you're supporting our efforts with photosynthesis, converting harmful carbon dioxide into breathable oxygen. But did you know that you're also supporting our efforts with photosynthesizers, converting lifeless keyboard melodies into catchy jazz flute renditions of bossa nova riffs? It's just nice to know you're making a difference."
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Suzanne Norman
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[...] week, we had a little fun on Arbor Day, crafting, um, totally fake notes from a few of the 28,000 trees the Emma community has helped [...]