Author Archive: Cliff Corr
Where in the World is Emma in 2010? July Edition
Jonathan Gesinger & Taylor Schena presenting at HOW in Denver, June 2010.
We were all about representing in Denver & Portland last month, but we didn’t really have much going on in our other Emma city, Austin, TX. We’re making up for lost time now, attending two events there in July.
You all hear from me each month about these events, so — as much as you love that, I know – wouldn’t it be cool to hear from the Emma peeps who will be attending this time around? (I hope you said yes.)
MarketingProfs Digital Marketing World 2010
July 7 :: The comfort of your own computer
“We’ve participated in virtual conferences before, but we love the idea of this one being exclusively about email marketing and social media integration. There’s so much great content out there, and for this event, it’s free!”
- Rami Perry, Emma Small Business Manager
Technology Business Accelerators event at University of Texas
July 8 :: Austin, TX
“This is a really fantastic event for us to share Emma’s expertise with more than 300 marketers and small business professionals who are hoping to learn more about marketing their company online. We’re so excited to be partnering with the IC2 Institute at The University of Texas. Hook ‘em, Horns!”
- Jonathan Gesinger, Emma Satellite Business Development Manager
Alabama Franchise Alliance Kick Off Luncheon
July 13 :: Birmingham, AL
“This event is all about effective communication strategies, and I couldn’t think of a better topic for us to speak about for these franchisors and franchisees. They’re looking for better ways to communicate both with one another and with their customers, so I’m looking forward to showing them some best practices.”
- Casey McCormick, Emma Sales Associate
Online Marketing Summit’s Regional Tour
July 21 :: Austin, TX
“Our previous OMS sponsorships in Denver and Portland led to lots of great conversations about email marketing, so we’re glad to have such a popular, content-driven event here in Austin.”
- Jonathan Gesinger, Emma Satellite Business Development Manager
If you’re in the area for any of these events and want to say hello in person, just leave us a note here and we’ll set something up. Keep enjoying your summer!
Where in the World is Emma in 2010? June Edition
Steve and Frank representing Emma at our booth during the NRA Show in Chicago last month.
As you make your travel plans for some summer good times, we thought we’d let you know about some exciting places where we’ll be in June.
When you look at our list, you’re probably going to say to yourself, “Jeepers, these guys love Denver & Portland!” and you’ll be right. Denver & Portland are home to two of our Emma offices, and we’re looking forward to spending time with our Colorado & Oregon colleagues. If you’re nearby and want to meet with us, give us a shout and we’ll set something up.
Open Source Bridge Conference
June 1 – 4 :: Portland, OR
This is our second year in a row sponsoring the Open Source Bridge Conference. This is a newer conference organized for developers who work with open source technologies or are interested in learning more about open source. Not only is this a great opportunity for our Portland developers to connect and share experiences with other developers in Portland, but we also can show some local support to such an important group in one of our Emma cities. If you’re planning on attending, please say hello to Michelle, Mark and Jay, our Emma developers who will be attending. If you’re a developer and want to know more about our job opportunities, be sure to let them know. (You can learn more here.)
Creative Freelancer Conference
June 5 – 6 :: Denver, CO
This event kicks off HOW’s week of design conferences — it’s for designers, illustrators, photographers, copywriters and other creative professionals. We’re supplying some fun tote bag inserts here, so if you’re attending, you’ll receive some Emma love.
InHOWse Design Conference
June 6 – 8 :: Denver, CO
If you’re a manager or lead of an in-house creative team, this event may be right up your alley. This year, HOW is anticipating 400 total attendees from small to large-sized companies. We’ll have an exhibit table at this year’s event, so please do stop by and say hello to Sam Farkas. FYI, Sam plays guitar for a band that is playing at Bonnaroo this year. Pretty awesome, eh?
HOW Design Conference
June 6 – 9 :: Denver, CO
The HOW Design Conference is one of those signature events that we’ve really come to love being a part of each year. We put a lot into the design of our customers’ brands in email, so participating in these events gives us a chance to share more about Emma and gives us a chance to get to know what other creative professionals are up to.
Emma’s Jonathan Gesinger and Taylor Schena will be leading a session, providing helpful tips for creating stylish and effective email campaigns on Tuesday, June 8th from 10:45 AM – 12 PM. You can register for this session here. Not only will we have an exhibit space where you’ll find two wonderful folks from our sales crew, Gina LaMar and Theresa McLoughlin, but you may also run into two of Emma’s fabulous designers, Jennifer Kasdorf and Jimmy Thorn, who will be attending the overall conference.
Online Marketing Summit’s 22-City Regional Tour
June 16th (Portland, OR) & June 23rd (Denver, CO)
This year, OMS will be visiting 23 cities across the United States and Canada as part of their regional tour to bring best practices in online marketing to more than 250 attendees in each city. Each city will receive a single day of online marketing education and peer networking. This month, we’ll be speaking and sponsoring in two of our Emma cities, Denver and Portland. Then in July, we’ll be at the Austin event on the 21st.
If you’re going to be at any of these events or in the area, definitely let us know. Hope you all have a great summer!
Where in the World is Emma in 2010? May Edition
Laura & Heather representing our gal at the 2010 Mirren New Business Conference in New York last month.
It’s that time again, readers. No, not the time when I belt out Journey’s classic “Faithfully.” I’m referring to that time when I share all of the exciting places Emma will be this upcoming month. You’ll have to wait for the next karaoke happy hour to hear me butcher the vocals to some classic Steve Perry. Until that day and without further ado, here’s where you can find us in May:
Mainstreets Conference
May 2 - 5 :: Oklahoma City, OK
This is our second year in a row participating in the National Mainstreets Conference. This conference is put together by the National Trust for Historic Preservation and educates the cities about preserving areas that will help grow new businesses and create more jobs. We’ll have a booth at this year’s event, so be sure to stop by and say hello to Casey and Sam.
MarketingProfs B2B Forum
May 3 -5 :: Boston, MA
We’re big fans of the MarketingProfs crew. We’ve been attending their events for a few years now and always have a great time. At last year’s event, they had more than 375 B2B marketers in attendance and supplied some content that was really popular. Our very own Rami, Brooks, Steve and Carolyn will be around during this event, so please look for them and give Steve a fist bump. If you sign up now, you’ll get $200 off your registration. Click here and use the coupon code b2bspn. Hey, I’ll fist bump to that.
Innotech Oregon
May 6 :: Portland, OR
In 2009, we sponsored Innotech Austin, the Business & Technology Innovation Conference. The show had a great turnout and sparked so many positive conversations that we decided to participate in this year’s Innotech Oregon. Another exciting aspect of this event is that it’s in another one of our home cities, Portland. If you’re going to be in the Portland area and would like to meet Kris, Jenny and Matt at this year’s event, you can register here.
RM DMA Day
May 19 :: Denver, CO
We’ll have a booth at this year’s DM DAY for Denver-area direct marketers. The schedule for this year’s event includes workshops and seminars from marketing experts and an excellent lineup of speakers. Brooks and Gina will be at the Emma booth in the exhibit hall during the show, so be sure to stop by.
Colorado Business MarketPlace
May 20 :: Denver, CO
Our next stop in Denver is the Colorado Business MarketPlace. This Denver Chamber event is a tradeshow and networking event and is free for all chamber members in the Colorado area. You’ll be able to enjoy some one-on-one time with Gina and Brooks at the Emma table there as well.
National Restaurant Association Show 2010
May 22 – 25 :: Chicago, IL
No, we aren’t a restaurant, nor do we serve world-class dishes … except for a few of our staffers who make killer brownies. But we do enjoy supporting the restaurant and food industry, so that’s why we’ll be at this year’s NRA in Chicago. (We also love sampling the delicious food while we’re there.) Our booth will be in the Technology Pavilion, and Steve, Rami and Frank will be there to answer any questions you may have.
We’d love to run into you at any of these events around the country. If we’re in your city in May and would like to meet, feel free to let us know — especially if you’d like to work up a Steve Perry karaoke duet.
Where in the World is Emma in 2010? April Edition
Emma's own Jesse Worstell models one of our lanyards from the March SXSW Interactive Festival.
Hello, April! That’s what we Emma staffers are saying around the house here in Nashville. The weather is finally starting to get warm, the jackets are staying in the closet and no one has played any believable April fool’s jokes on me yet. With the arrival of spring, we’ve got another full list of events we’ll be attending.
If we’re in your area, please let us know. We’re always hoping to catch up with customers and new friends at these events and hear about all of the great things you’ve got going on. And who knows, if Emma’s own Sara McManigal is around, drinks may be on her.
NAYDO 2010
April 7-10 :: Charlotte, NC
We’re fans of all things YMCA. Everything from their philanthropic work to their focus on overall wellness and motivation is cause for us to support the North American YMCA Development Organization’s 29th annual conference. If you’re in the Charlotte area and want to meet up, let us know. Our very own Megan & Steve will be representing our gal at the conference.
Workology Conference 2.0
April 11-14 :: San Diego, CA
Workology is the user group conference for Workamajig, a web-based tracking and integrated project management software. We’re actually the only email marketing service that connects to Workamajig, which we like to think is pretty cool. What’s even cooler, my friends? There’s word around their office that they’ve got their own drink, Workamadrink. We haven’t tasted it yet, but we hear it’s darn good. We’ll have a table set up in the Crown Room, so be sure to stop by and say hello if you’re there.
Mirren New Business Conference
April 12-14 :: New York, NY
The Mirren New Business Conference happens in New York City during mid-April, and they’re expecting more than 300 advertising agencies from all over the country. We’ll be exhibiting at this year’s conference, and Mirren will be using Emma’s services to send out the event schedules each day of the conference. If you’re in the Big Apple and would like to meet Laura & Heather, our team members at the event, let us know ahead of time and we’ll try to set something up.
2010 Green Business Summit
April 13-14 :: Nashville, TN
Lipscomb University is hosting this green event in our hometown. We’re strong supporters of sustainability, including businesses that do what they can to better our environment. (We plant five trees for every new customer, after all.) This two-day event will be full of workshops, keynote luncheons and tips to help you become a little greener. (I promise that’s a good thing.) If you join the Nashville Sustainability Events Meet-up group by April 7, you can receive $45 off your registration.
AACSB’s ICAM
April 18-20 :: Anaheim, CA
This business school event brings together more than 1,000 educators and business school leaders from more than 45 countries and helps those folks network and gain insights on hot topics. This year’s event is in Anaheim, and Emma will be exhibiting. If you’ve got any questions or just want to say hello, look for Megan & Rami around the event.
Emma’s third SXSW sponsorship
We’re at SXSW this week, meeting interesting people and helping backpacks mobilize to fight hunger. We’ve been proud SXSW lanyard sponsors for three years now, each year launching an initiative asking SXSW attendees to join us in doing a little good for a cause we care about.
If there’s such a thing as lanyard memory lane, we are now going to walk down it. In 2009, folks at SXSW helped Emma fund 40 classroom projects through DonorsChoose.org. SXSWers weighed in on their favorite regions and subjects, and we chose the projects accordingly. In 2008, Emma asked lanyard wearers at SXSW to vote YES for trees, because they’re tall and leafy and why would you vote no? For every vote we got — up to 5,000 — we planted a tree with our tree-planting partner, Plant-It 2020. (Of course, we decided we like trees so much that we haven’t really stopped planting them since. We plant five for each new customer who joins Emma.)
This year, we’re focusing on one of Feeding America’s national programs, the Backpack Program, which provides food-filled backpacks to hungry kids, giving them a convenient and discrete way to take food home to their families. Started in 1995, it now serves nearly 200,000 students a year through 3,600 individual Backpack Programs across the country.
Even if you’re not joining us at SXSW, you can click to turn an ordinary backpack into a super-awesome, hunger-fighting backpack. After 1,000 clicks, Emma will donate 1,000 backpacks filled with food to Feeding America’s Backpack Program. If you’re ready to super-awesomify a backpack, visit myemma.com/backpack.
More from SXSW soon…
Where in the World is Emma in 2010? March Edition
Pictured above: As part of our sponsorship for Marketing Sherpa’s Email Marketing Summit in January, we provided Emma-branded napkins for the afternoon break.
If you’re near one of these events in March, stop by and say hello. If you’re planning on attending the National Rubber Band Exhibit instead because you’ve had your heart set on it for, like, ever, now’s your chance to reconsider.
Podcamp Nashville
March 6 :: Nashville, TN
Podcamp is built on the same un-conference format as Barcamp, but this version focuses on all things new media. This is one of those events that allows us to support our local technology community in Nashville. Oh yeah, and the event is free. How cool is that? Very cool.
eMarketing Principles
March 9 :: Austin, TX
This event presented by Austin Community College focuses on bringing quality content to local business and non-profit professionals. Our very own Jonathan Gesinger will be running our booth, so please stop by and say hello to Jonathan if you attend.
If you register before March 5, registration is $99, and you can use the discount code INSIDER to take a friend for free.
SXSW Interactive Festival
March 12-16 :: Austin, TX
SXSW started out as a music and media conference in 1987, and they added festivals for the film and technology communities in 1994. This is Emma’s third year in a row as lanyard sponsor at SXSW Interactive. Through our sponsorships, we’ve had some fun while we’ve done some good, rallying support to plant trees and provide for underprivileged classrooms.
This year’s campaign will focus on hunger, and the conference is already blogging about us. (We’re blushing.) Check back on March 12 when we unveil our new campaign.
TEDx Nashville
March 21 :: Nashville, TN
We’re fans of really big ideas, so we’re thrilled to announce our support for TEDx Nashville. TED started in California in 1984 as a way to bring together ideas from the brightest minds in technology, entertainment and design and has become quite the phenomenon. We’ll be attending during the day, so if you’re in the area and like possibly world-changing, mind-blowing ideas, that’s enough reason to hold off on that Rubber Band Exhibit for one more year. Tickets are on sale for $20.
AIGA Y Conference
March 25-27 :: San Diego, CA
This is our fourth year sponsoring the AIGA’s Y Conference. (You could say we’re fans of not only big ideas, but also all things design.) The 15th annual Y-Design conference is hosted by AIGA’s San Diego chapter. This year’s conference, titled SHIFT will provide designers with ideas on adjusting to ever-changing business methods. If you register by March 10, you can receive a special discount — just click here and enter the reference code EMMA.
Update:
Creative Freelancer Conference
June 5-6 :: Denver, CO
The third annual Creative Freelancer Conference kicks off in June, and if you’re in the business of freelance — whether you’re a graphic designer, copywriter, illustrator or photographer — this event is one to consider. I know what you’re thinking: Why is this June event on the March update? Well, I’m glad you asked.
If you sign up here by the March 12 early-bird deadline, you’ll save on registration. Also, use the promo code: “11k” to receive an extra $25 off. Now, I bet you’re glad we mentioned this June event in March, right?
Where in the World is Emma, Fall Edition
As usual, Emma’s got big plans across these United States to participate in conferences, sponsor events, and share email marketing tips & best practices. And the fall’s no different — from Chicago to Denver, Scottsdale to Dallas, Emma staffers are braving bag-check fees and peanut allergies and that guy who insists on putting his seat back and all sorts of other travel perils to make an appearance at a town near you. Here’s what’s on our itinerary — say hello if you’ll be there, too, or check out some of the discounts we’re able to offer through our sponsorships. Cheers!
MarketingProfs Digital Marketing Mixer
October 21-22 :: Chicago, IL
Our good friends over at MarketingProfs have put together another solid event with great content that will help you generate new ideas for your business. If you’re in the Chicago area and want to swing by and say hello, click here to register and take advantage of the $200 discount they’re still offering. Also, don’t forget to come by our booth and say hello to Emma’s Sara McManigal and Megan Feltes, who will be representing our gal at the conference.
Texas eMarketing Summit @ Innotech
October 29 :: Austin, TX
Emma’s latest satellite office recently opened in Austin, so we’re thrilled to be a part of this event for the technology and marketing community in Texas. Our very own Jim Hitch will be giving a presentation on elements of stylish email design at 9 AM, so be sure to sign up for that if you can. You can also say hello to Jonathan Gesinger, who’s heading up our efforts in Austin. If you are interested in attending, use the discount code PR9EMS for the special full-day discounted price of $65.
Building B-Schools Symposium
Nov 2-4 :: Scottsdale, AZ
If you work for a business school and are interested in learning new skills and strategies to grow your school, this workshop-style event may be right up your alley. Emma’s Steve Turney and Megan Feltes will be around to answer any questions that you might have. Be sure to click here and use the event code BSDC09 for an early registration discount.
TechJournal South’s Internet Summit
Nov 4-5 :: Raleigh, NC
This event in lovely Raleigh helps marketers and entrepreneurs hear the latest trends in internet marketing. Annie Williams, Emma’s Director of Business Development, will be participating on a panel about best practices in the email marketing realm. If you are interested in attending, we’ve got five tickets to share and we can also offer the VIP code, which is worth $50 off your registration. If you’re interested, please drop me a line. You can also register and learn more about the Internet Summit by clicking here.
Rocky Mountain DMA Workshop
Nov 4 :: Denver, CO
Join Emma’s Gina LaMar and Suzanne Norman for a morning workshop sponsored by the Rocky Mountain Direct Marketing Association filled with great tips and advice for creating your next email marketing masterpiece. If you are in the Denver area and are interested in attending, click here to register and get directions.
Enterprise LAMP Summit & BIG LAMP CAMP
Nov 6-7 :: Nashville, TN
Enterprise LAMP is an event unique to Emma’s hometown of Nashville, TN. The event is being organized by Marcus Whitney, part of the Emma emeritus team and air hockey champion extraordinaire. Nashville’s ever-growing technology community has expressed a need for an event like this one, so we are thrilled that we can help sponsor. The first day of the event will focus on the overall impact that Enterprise LAMP has had on CTOs from around the country, while day two’s BIG LAMP CAMP will focus on teaching many developers the ins and outs of LAMP. If you are a part of the Nashville Technology community and want to attend, please be sure to use our special discount offer when registering. Use the code 2009EMMA and you will receive $75 off of your registration or $25 off your BIG LAMP CAMP ticket.
If you have any questions about these upcoming events or want to know how you can get more info about the types of sponsorships we do, please feel free to let me know. Happy trails!
Where in the World is Emma? Pt. 3
Once again, I have returned to share the exciting news of where our gal will be in the next few weeks. Our fabulous Emma staffers on-hand at these events are always looking to have great conversations with Emma customers & prospects about email, marketing, and anything else that may come up. In fact, the other day, I heard one Emma staffer ask a customer about the ham sandwich he was having. Not only is that a great topic, but it’s also a nice segue into more lunch-related conversation.
Ok, now I’m getting hungry. So without further ado, here’s where we’ll be in August…
Denver Chamber Colorado Business MarketPlace
August 20 :: Denver, CO
The Colorado Business MarketPlace is a tradeshow and networking event put on by the Denver Metro Chamber of Commerce. We hope you’ll come by to meet Emma staffers Gina LaMar & Brooks Alford. This event is free and open to all Chamber members.
Social South: Deep Fried Social Media
August 21-22 :: Birmingham, AL
This delicious-sounding event brings together experts on social media and online marketing to help you build social media into your marketing plans. Rami Perry & Patrick Copeland will be representing Emma there, so if you have any questions about deep fried ham sandwiches (it’s a croque-monsieur) or want to know how social media and email can work together for your marketing efforts, stop by and say hello. Oh, and you can save $30 on your conference registration with the discount code EMMA.
Colorado Springs Presentation & Social Hour
August 26 :: Colorado Springs, CO
We’re hosting a social hour at the fabulous Nosh in Colorado Springs. Emma’s Jim Hitch, Gina LaMar & Megan Feltes will be there with tips and ideas for creating effective email campaigns and building your opt-in lists, and any and all friends and customers in the Colorado Springs area are welcome to join us. Did we mention the drinks are on us? Sign up here.
BMA Colorado Roundtable
August 27 :: Denver, CO
Emma staffer Jim Hitch will share more advice and ideas on creating stylish & sophisticated email newsletters to help your brand stand out in the inbox. Gina LaMar & Megan Feltes will also be in attendance to answer any questions that you might have after the session. The event will take place at Dixon’s Downtown Grill from 7:30-9:00 am and it is limited to 40 attendees, so please sign up here to guarantee your spot.
Where will we be next month? Stay tuned for more updates, and hope to see you soon. Cheers!
Emma’s the fold of the week
We were flattered to see that FOLDRite, a service that lets designers easily allow for folds in their print work, chose our brochure as last week’s Fold of the Week. Evidently, our brochure features an “iron cross with cool reveal,” which is neat, although we didn’t realize that our brochure folding technique may also double as a gymnastics routine.
Anyway, thanks to the folks at FOLDRite for featuring us. You can see other folds of the week, and read about folding technique and strategy to your heart’s content, at FoldFactory.com.
It’s not too late to join Ellie’s Run for Africa.
Back in March, we told you about an awesome local event we are sponsoring called Ellie’s Run for Africa. Well, consider this your reminder that the event is this Saturday. It’s too late to register online, but if you want to lace up your running shoes for a good cause, stop by and sign up Saturday morning beginning at 6:30 a.m. at Percy Warner Park in Nashville.
Ellie’s Run for Africa all began in 2004 with the dreams of Ellie Ambrose, then a 10-year-old girl from Nashville who had a vision to help families and children in Africa. Her goal was to raise awareness and funding for Africans who need health care, food, water, shelter, education and clothing. Five years into the program, Ellie’s Run has raised over $155,000, helped put more than 420 kids in school, helped build classrooms in Kenya and more.
It is really amazing to me that Ellie’s dedication to her dream has accomplished so much, especially at such a young age. To learn more about Ellie’s Run for Africa and how to get involved with the race itself, visit www.elliesrun.org.
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
Copyright © 2003 - 2010 Emma. All rights reserved.