In honor of National Arbor Day, we decided to send an email campaign to the stylish Emma community highlighting all the trees they’ve helped us plant through our 5 Trees program. (We plant five trees for every new customer who chooses Emma as their email marketing service.)
Since the program began back in December 2007, we’ve planted more than 28,000 trees. And we decided to feature thank-you notes from 5 of those trees. Here’s an example:
Water Ash
deciduous, produces medicinal bark, really into early-80s Bowie
"Hello, everybody, it's me, Ash. I just wanted to say thanks. By helping trees, you're supporting our efforts with photosynthesis, converting harmful carbon dioxide into breathable oxygen. But did you know that you're also supporting our efforts with photosynthesizers, converting lifeless keyboard melodies into catchy jazz flute renditions of bossa nova riffs? It's just nice to know you're making a difference."
See how pine, hackberry, apple and cypress trees say thanks, too. The full campaign is online here.
Oh, and Happy Arbor Day!
Every time a new customer joins the Emma community, Emma plants 5 trees. Our tree-planting parter, Plant-It 2020, does the actual planting. And usually you, blog reader, do the actual deciding where the trees should go. But this this time around, we’re taking matters into our own hands. Somehow or another, March zipped right past us, before we had a chance to ask folks to vote on where that month’s trees should go. So we’re just going to award the trees to Oregon.
Why Oregon? Well, we like Oregon. We like it so much we have a 4-person office in Portland, all of them working hard for the Emma community on the West Coast.
There were 431 new customers who joined Emma in March, so that means 2,155 new trees to plant. Half will go to Oregon, while the rest go to an equatorial region.
Plant-It 2020 keeps a list of states where they plant, and the only ones that haven’t gotten trees from Emma are Rhode Island and Vermont. This month, something’s gotta give.
Where should July's trees be planted?
- Ohio (34%, 12 Votes)
- New York (29%, 10 Votes)
- Oregon (20%, 7 Votes)
- Rhode Island (17%, 6 Votes)
Total Voters: 35
Thanks to 393 new customers who chose Emma for email marketing in February, 1,965 new trees will soon take root. If you did the math, that’s five trees planted for each new member of the Emma community. Half of those will head to Florida, where *you* voted for them to be planted. The rest will head to the equatorial zone chosen by Plant-It 2020, our tree-planting partner.
Founded by John Denver in 1992, Plant-It 2020 plants an indigenous tree for every dollar it receives. Last year, thanks to our new community members, Emma planted more than 20,000 trees.
 by Jim Hitch, Director of Community | March 23rd, 2009 |
Emma recently made a new friend in Ellie. Ellie is a young girl who, five years ago, was inspired to host a family fun day and 5k to raise money to help meet the needs of people on the other side of the world in Africa. She named it Ellie’s Run for Africa. Well, her dream became a reality and this year has a goal of raising $100,000 by having 1,000 runners participate.Â
We’re proud to be a sponsor, but I’m sure you’ll also see some Emma staffers at the event – both as runners and volunteers. If you’re close by, or looking for a reason to visit Nashville, please join us!Â
We at Emma have been working with Donors Choose to help fund teachers’ education proposals that fall outside of regular school budgets. Here’s your chance to help us, and all you have to give is about 5 seconds.
Emma is trying to help 40 classrooms during 4 days of SXSWi, a festival in Austin, Texas that celebrates all things new media. We’ve placed a not-so-secret message on their lanyards that shows them where to vote. Care to join them? Vote today for the region and academic subject areas mean the most to you, and we’ll use the results to guide where we send our funding. You’ll be helping kids in no time at all.
Trees. We love ‘em.
We love trees so much that each time someone new joins the Emma community for email marketing, we plant five trees. Really.
In January, when we welcomed 462 new customers, we also welcomed 2,310 new trees. You voted for half to go to Colorado; Plant-It 2020 (our tree-planting partners) will choose which equatorial zone to put the rest.
To further convey our love for trees, here’s the update on our January effort, expressed in haiku. Because Valentine’s day is coming up. And because our love is real.
————-
At Emma, we want
trees to know how much we love
their green leafiness.
Small fragile saplings,
planted 5 per customer
who joins with Emma.
In January,
462 join.
Stylish marketers!
(For the record, that’s
2,310
trees, if our math’s good.)
To Colorado
go half of those trees. The rest
are equator-bound.
Equator? Our friends
at Plant-It 2020.
Cool? Yes. Also, hot.
Wanna plant more trees?
Pick a state. Vote. Just do it.
Your planet thanks you.
Where should July's trees be planted?
- Ohio (34%, 12 Votes)
- New York (29%, 10 Votes)
- Oregon (20%, 7 Votes)
- Rhode Island (17%, 6 Votes)
Total Voters: 35
We’re proud to announce the 2008-2009 Emma 25 honorees. For five years now, Emma has donated email marketing startup & service to small non-profits, from more than 150 nominations from our customers.
The idea is that these non-profits could use Emma accounts to stay in touch with donors, coordinate volunteers and spread the word about the great work they do.
These non-profits made the list after nearly 5,000 votes. Thousands of people now are aware of some truly great projects out there, and we’re looking forward to helping these organizations do more good work in 2009.
The number of businesses, non-profits and organizations that joined the Emma community in 2008 continues to grow. A lot. It’s no secret, either, as this year Emma was named to the Inc. 500 list of fastest-growing privately held companies in the America. We’re quite proud of that, thank you very much.
But doing well also helps us do good. One way we do good is through our Emma 25 program, which awards free email marketing setup & service to 25 non-profits doing great work on tiny budgets.
Last year, Emma awarded an account to Abeona House, a child care center in New Orleans formed by parents whose children attended one of nearly 200 centers that did not re-open after Hurricane Katrina.
In August, Hurricane Gustav took aim at New Orleans. Thanks to Emma, Abeona House was able to stay in touch with families and teachers during the disaster.
This year, we’ve asked for nominations from our customers, and we’ve posted all of ‘em online. Now, it’s up to you to visit the Emma 25 home page, get to know these great organizations and vote for a worthy cause. We’ve also set up a special page for non-profits nominated by our Nashville customers. Vote as often as you like. Same goes for all your friends. The last day to vote is Friday, Dec. 19th.
All you need is Internet access and about 60 seconds or so. And thanks for helping Emma give back to the community. It’s something we’re quite proud of, thank you very much.
There were 382 new customers who joined in November. Emma plants five trees for each new customer. If you just did the math in your head, and you came up with 1,910 trees, you’re right. And you’re pretty good at math.
Those trees are headed to New York State, thanks to the votes received last month on this blog. Our tree-planting partner, Plant-It 2020, will plant half of November’s trees in the Empire State; the other half will go in an equatorial region of Plant-It 2020′s choice.
When we started this tree-planting thing this year, we hoped to be able to plant 10,000 trees, and we’ve doubled that (20,015) and there’s still a month to go. Plant-It 2020 only lists 12 states where it plants trees, and only four have yet to be chosen by voters on this blog. One of them is getting December’s trees. Tell us where.
Where should July's trees be planted?
- Ohio (34%, 12 Votes)
- New York (29%, 10 Votes)
- Oregon (20%, 7 Votes)
- Rhode Island (17%, 6 Votes)
Total Voters: 35
For every new customer that joins Emma, we plant 5 trees and let you decide where. For October, you told us to plant them in Washington and I thought, well, how appropriate. After all, it’s autumn, and when I think of Washington and autumn I think of apples (naturally), and when I think of apples I think of applewood-smoked bacon (not so naturally).
I also think of trees, apple trees, sure, but also evergreen trees because Washington is the Evergreen State. Thanks to the 411 customers who joined the Emma community in October, our tree-planting partner, Plant-It 2020, will have 2,055 new trees to plant. Half of the new trees will be planted in Washington; the other half in an equatorial region of Plant-It 2020′s choice.
Emma customers who’ve joined us this year have planted 18,105 trees so far. But we’re not done yet. Let us know where we should plant November’s trees. Thanks.
Where should July's trees be planted?
- Ohio (34%, 12 Votes)
- New York (29%, 10 Votes)
- Oregon (20%, 7 Votes)
- Rhode Island (17%, 6 Votes)
Total Voters: 35
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