What do your latest email subscribers think of your latest email campaign?

This summer, I unexpectedly found myself planning a cruise. Not a bad gig, I know. As always, I was handing out my email address when I inquired about trips, curious to see the email campaigns of another segment of the email marketing world.

That was early July.

Now, it’s nearly October, and I’m just now getting the first email campaign from one of the cruise brokers. Three months ago, I would have loved to have seen the specials. Today, I opted out.

How can you make sure the same thing doesn’t happen to your brand? Here are 3 quick ideas.

-> Send a welcome email note. People are most interested in your newsletter right when they sign up for them. Sending an automatic welcome note (through your email service provider’s trigger email or autoresponder feature) matches the timing of your message with your subscriber’s interest.

-> Send regularly. The ideal email frequency varies for each sender, in unique industries, based on individual goals. But letting three months go between email campaigns can cause once-interested subscribers to forget why they wanted your updates to begin with. If you’re not sure where to start with email frequency, try sending every three weeks and adjust accordingly.

-> Think about new subscribers every time you send an email campaign. It’s easy to think of your upcoming email campaign as the next in long line of emails you’ve sent, but remember that it’s also the *first* campaign that some folks will see. Look at your email from the perspective of a first-time reader, and see how that mindset shapes your content.

What are you doing to shape your a subscriber’s experience in the first few weeks of joining your email list?