Posts Tagged email

Give your contacts more control over their email delivery

by Patrick Copeland | April 3rd, 2009 | No Comments »

Thinking about one of our recent posts, Smarter email marketing in a recession, it’s a good time to consider how you can get even more personal and timely with your email communication. And what better way to do this than to give your contacts the option of what content they receive and how frequently they receive it.
the-onion.jpg
Take The Onion, for example. Not only do they allow folks to sign up for their emails, but they’re giving them the option of how frequently they’d like to receive emails and in what format: text, video or both. By allowing new subscribers to choose what they receive and when they receive it, The Onion ensures that their messages are exactly what subscribers have asked for.

Now it’s time for you to think about what content you’re sending and its frequency. Try asking if folks signing up would like to receive emails weekly, monthly or quarterly. And ask what type of information they would like to learn more about. Is it your monthly sale items, seasonal promotions or a weekly update from the company sports team (Go Cougars!)?

You can even add surveys into your mix to gauge your current subscribers’ preferences about your emails. By allowing the recipient to choose, you will soon be reaching them on the most personal level: their own terms.


, , All things email marketing, Email marketing best practices, Surveys

How email marketing helps plant trees in Oregon.

by Edwin Acevedo | April 1st, 2009 | 4 Comments »

Every time a new customer joins the Emma community, Emma plants 5 trees. Our tree-planting parter, Plant-It 2020, does the actual planting. And usually you, blog reader, do the actual deciding where the trees should go. But this this time around, we’re taking matters into our own hands. Somehow or another, March zipped  right past us, before we had a chance to ask folks to vote on where that month’s trees should go. So we’re just going to award the trees to Oregon.

Why Oregon? Well, we like Oregon. We like it so much we have a 4-person office in Portland, all of them working hard for the Emma community on the West Coast.

There were 431 new customers who joined Emma in March, so that means 2,155 new trees to plant. Half will go to Oregon, while the rest go to an equatorial region.

Plant-It 2020 keeps a list of states where they plant, and the only ones that haven’t gotten trees from Emma are Rhode Island and Vermont. This month, something’s gotta give.

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35


, , , , Social responsibility, Stuff that's stylish, Where in the world is Emma