Posts Tagged trees

Here come trees for the Green Mountain state.

by Edwin Acevedo | June 9th, 2009 | No Comments »

We’re sending a batch of trees to Vermont.

Last year, Emma started planting 5 trees for each new customer who joins us for email marketing and communications. The states where we plant the trees come from a list provided by our tree-planting partner, Plant-It 2020. Vermont was the only state on the list not to receive trees from Emma, but we “fixed” that last month by making Vermont the only possible choice.

Now we’ve got a fresh batch of tree-lovin’ places up for a vote. So where’ll it be?

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35


, , , News, Social responsibility, Stuff that's stylish

Rhode Island, your trees are coming.

by Edwin Acevedo | May 19th, 2009 | 2 Comments »

Emma plants 5 trees for each new customer that joins the community for email marketing and communications, and each month we award trees to a state chosen by readers of this blog. The states where the trees go are from a list from our tree-planting partner, Plant-It 2020. Only Rhode Island and Vermont had never received trees since we started planting trees last year.

Until now.

For April, you chose Rhode Island in a narrow decision (54%) over Vermont. Thanks to 399 new customers in April, half of the 1,995 trees will go to Rhode Island. The other half will go to the equatorial region chosen by Plant-It 2020.

That leaves just Vermont. Help us reforest the Green Mountain state, won’t you?

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35


, , , , , Social responsibility, Stuff that's stylish

Two fabulous notes from the Emma community, post Arbor Day

Suzanne Norman

by Suzanne Norman, Director of Brand | April 29th, 2009 | 1 Comment »

Last week, we had a little fun on Arbor Day, crafting, um, totally fake notes from a few of the 28,000 trees the Emma community has helped plant this year. In reply, a few of our (always stylish) customers let us know of a few great tree-related programs in their *own* worlds, and we thought we’d share a couple of them with you now:

From Meryl Dorey at Fountain of Beauty Cosmetics in Bangalow, Australia:

Dear Emma folk,

This is not a support request – just a thank you! When I signed up for Emma (only a few days ago), I had no idea of your involvement with planting trees – but what a lucky coincidence. My husband is editor of the Big Scrub Rainforest Landcare newsletter and has spent the last 20 years planting about 15,000 rainforest trees native to the far North Coast of NSW where we are (the Big Scrub). I thank you for what you do to help the environment of North America – my home for the first 30 years of my life – and am very glad to have joined an organisation that cares for nature as well as providing such good service.

And from John Spady at Countrywide Community Forums in Seattle, WA:

I wanted to draw attention to a project that my 86-year-old father has been managing for over 10 years! The “Plant a Tree for Citizenship” project is sponsored by the Bellevue Overlake Rotary Club in District 5030. Here is a short blurb about it from their club site:

One of the most memorable and impacting hands-on project that is ongoing is our Plant a Tree For Citizenship program led by Dick Spady. Plant a tree involves elementary students growing evergreen trees from seeds and conducting a tree planting ceremony a year later.

Just another good story from an Arbor Day / Earth Day perspective!

Fun editorial note: Dick Spady, the man who started the program (also, John’s dad), is the same Dick Spady who started Dick’s Drive-In, the famous restaurant chain in the Seattle area. Burgers *and* trees. Clearly our kind of guy.

Thanks to Meryl & John for sharing their stories (and lives) with us, and here’s to all the great work being done around the world on behalf of our tall, leafy friends. Cheers!


, , , , , Social responsibility, Stuff that's stylish

Happy Arbor Day from Emma!

Suzanne Norman

by Suzanne Norman, Director of Brand | April 24th, 2009 | 1 Comment »

In honor of National Arbor Day, we decided to send an email campaign to the stylish Emma community highlighting all the trees they’ve helped us plant through our 5 Trees program. (We plant five trees for every new customer who chooses Emma as their email marketing service.)

Since the program began back in December 2007, we’ve planted more than 28,000 trees. And we decided to feature thank-you notes from 5 of those trees. Here’s an example:

The Ash
Water Ash
deciduous, produces medicinal bark, really into early-80s Bowie
"Hello, everybody, it's me, Ash. I just wanted to say thanks. By helping trees, you're supporting our efforts with photosynthesis, converting harmful carbon dioxide into breathable oxygen. But did you know that you're also supporting our efforts with photosynthesizers, converting lifeless keyboard melodies into catchy jazz flute renditions of bossa nova riffs? It's just nice to know you're making a difference."

See how pine, hackberry, apple and cypress trees say thanks, too. The full campaign is online here.

Oh, and Happy Arbor Day!


, , , All things email marketing, Social responsibility, Stuff that's stylish

How email marketing helps plant trees in Oregon.

by Edwin Acevedo | April 1st, 2009 | 4 Comments »

Every time a new customer joins the Emma community, Emma plants 5 trees. Our tree-planting parter, Plant-It 2020, does the actual planting. And usually you, blog reader, do the actual deciding where the trees should go. But this this time around, we’re taking matters into our own hands. Somehow or another, March zipped  right past us, before we had a chance to ask folks to vote on where that month’s trees should go. So we’re just going to award the trees to Oregon.

Why Oregon? Well, we like Oregon. We like it so much we have a 4-person office in Portland, all of them working hard for the Emma community on the West Coast.

There were 431 new customers who joined Emma in March, so that means 2,155 new trees to plant. Half will go to Oregon, while the rest go to an equatorial region.

Plant-It 2020 keeps a list of states where they plant, and the only ones that haven’t gotten trees from Emma are Rhode Island and Vermont. This month, something’s gotta give.

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35


, , , , Social responsibility, Stuff that's stylish, Where in the world is Emma

Florida is about to get a little greener.

by Edwin Acevedo | March 31st, 2009 | No Comments »

Thanks to 393 new customers who chose Emma for email marketing in February, 1,965 new trees will soon take root. If you did the math, that’s five trees planted for each new member of the Emma community. Half of those will head to Florida, where *you* voted for them to be planted. The rest will head to the equatorial zone chosen by Plant-It 2020, our tree-planting partner.

Founded by John Denver in 1992, Plant-It 2020 plants an indigenous tree for every dollar it receives. Last year, thanks to our new community members, Emma planted more than 20,000 trees.


, , , Social responsibility, Stuff that's stylish

I {heart} New York. I also {heart} trees.

by Edwin Acevedo | December 3rd, 2008 | 4 Comments »

There were 382 new customers who joined in November. Emma plants five trees for each new customer. If you just did the math in your head, and you came up with 1,910 trees, you’re right. And you’re pretty good at math.

Those trees are headed to New York State, thanks to the votes received last month on this blog. Our tree-planting partner, Plant-It 2020, will plant half of November’s trees in the Empire State; the other half will go in an equatorial region of Plant-It 2020′s choice.

When we started this tree-planting thing this year, we hoped to be able to plant 10,000 trees, and we’ve doubled that (20,015) and there’s still a month to go. Plant-It 2020 only lists 12 states where it plants trees, and only four have yet to be chosen by voters on this blog. One of them is getting December’s trees. Tell us where.

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35


, , , Social responsibility, Stuff that's stylish

Help us plant 326 trees.

Suzanne Norman

by Suzanne Norman, Director of Brand | June 3rd, 2008 | 6 Comments »

If you’re new to Emma’s blog, you might not know that we plant 5 trees for each new customer that chooses us as their email marketing service provider. You also might not know that we ask our fearless blog readers to help us choose where each month’s batch of trees should go. Ohio was the winner of last month’s poll, so we’ll be working with Plant-It 2020 to plant half of May’s 1,630 trees in the Buckeye State and the other half in the equatorial region of Plant-It 2020′s choice.

Of course, it’s a new month, which means it’s time for a new poll:

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35

Thanks for voting, compadre…


, , , , , , Social responsibility

Trees, meet New York. New York, trees.

Suzanne Norman

by Suzanne Norman, Director of Brand | May 1st, 2008 | 1 Comment »

As a part of our continuing efforts to plant a whole lotta trees in 2008, we’ve just asked our friends at Plant-It 2020 to send 1,920 indigenous saplings in honor of the 383 folks who joined Emma in April (like who?). Those trees are heading to the state of New York, where you voted to plant April’s trees. Where May’s trees go is up to you, as always:

Where should July's trees be planted?

  • Ohio (34%, 12 Votes)
  • New York (29%, 10 Votes)
  • Oregon (20%, 7 Votes)
  • Rhode Island (17%, 6 Votes)

Total Voters: 35

Oh, and thanks to all the lovely people who joined us in April. By signing up with Emma for their email marketing, they’re not only planting *new* trees – they’re also doing something nice for *all* trees by sending paperless email newsletters and campaigns.

[tags]environment, myemma.com, new york, plant-it 2020, trees[/tags]


, , , , Social responsibility