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campaigns
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At Emma, we focus a lot of time
and attention to make sure we're getting the highest
rate of delivery possible for our people. It means making
sure our emails are reaching their destination servers,
and that from there we've put our customers in the best
position possible to get the mail delivered right to
their recipient's inboxes. It's a big part of the job
and a big reason why companies turn to Emma for help.
Here's how we help:
Email deliverability begins with the emails themselves
- making sure they're structured in a way that receiving
servers expect (and often require) them to be. With
Emma, your html is air-tight and your underlying delivery
structure is, too.
The tracking Emma provides tells you who in your
audience is receiving and responding to your campaigns.
The totals provide you with important benchmarks against
which you can judge the performance of different campaigns
and approaches. Our tracking also alerts you to problems
in your lists or delivery and tells you precisely who
isn't getting your emails, whenever we know that to
be the case.
Emma automatically processes and interprets your
bounces. That means any time someone doesn't receive
your emails (and their server clearly indicates it)
we let you know. We also automatically weed those bad
addresses out for you as we get enough information to
definitively declare an email address unreachable. By
keeping your list fresh, we help you avoid sending repeatedly
to bad addresses, something that ISPs and servers frown
on.
This is a must-have when emailing large groups
of customers or members, many of whom have Web-based
addresses at places like AOL, Hotmail and Yahoo. We
have strong relationships with major ISPs to make sure
Emma customer emails are getting delivered and that
Emma's network is keeping pace as ISP networks update
and evolve to let good emails in and keep more and more
of the bad ones out.
Emma is a member of AIM (The Association of Interactive
Marketers) and its Council for Responsible Email. Groups
like this help us keep up with the very latest industry
trends and make sure Emma remains on the forefront of
those trends.
Deliverability is a partner venture: it requires
a smart partner and platform, but it also depends heavily
on each organization's audience, lists and approach.
Delivery is a very personal matter in most cases, and
we work closely with you any time you need us to.
Through our near-weekly Ask Emma series, and
in conjunction with new delivery-related features as
we release them, we stay in front of the community with
good ideas and advice about getting delivery rates up
and keeping them there.
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