How does Emma 25 work?

We've reserved 25 Emma accounts to be awarded free of charge to deserving groups nominated by Emma customers.

Each account comes with custom-designed brand stationery, a budget of 5,000 emails a month, and a free year of service and support - through December 2008. At the end of 2008, if the non-profit continues to find their Emma account helpful, we'll renew the complimentary service for another year, and then renew every year after that.

Who gets the 25 accounts?

You tell us. If there's a deserving group doing good work in your community, let us know. If there's a deserving group with no marketing budget, even better. Keep two things in mind: it should be a group that helps improve the lives of others, and it should be a group you know and support. You, nominator extraordinaire, will be a crucial part of helping your non-profit get setup with their account, should they be selected.

Who's eligible?

Any community group you work with that:

1) has confirmed they'd use an email marketing account
2) helps people in your community
3) has fewer than 10 full-time staffers (excluding volunteers and part-timers)
4) has a non-profit 501(c)(3) designation, and
5) doesn't already work with Emma or one of our agency partners

Charities that were nominated in past years for Emma 25 but were not selected are eligible to be nominated for consideration again.

How do I nominate a charity?

We've put together an official nomination form that will walk you through the process. Read it, fill it out, and send it our way. We'll then send you a note confirming that we've received it. You can make your nomination today, tomorrow, or even the next day. But don't dally - the deadline for nominations is Wednesday, November 21st, 2007.

What if my group is selected?

If your nominee is chosen, we'll contact you with details about opening the account and getting started, including a handy sponsor checklist, which you're welcome to download here and read over now. Remember, this is a joint effort: we're donating the account, template and emails while you're donating a bit of your time and expertise to help put them to good use.

Are there special considerations for Emma agency partners?

If you have an Emma Agency, we've got a special arrangement in mind: we'll waive account setup and monthly email charges (up to 5,000 emails a month) for a special Good Works client account inside your agency account. Just let us know if you're interested and we'll talk through design options with you. (You can also nominate someone for the regular Emma 25 program if you'd like to.)

What if I'm a previous winner? Will my account stay open?

Absolutely. Your account will be free of charge for as long as you find it helpful. Just drop us a line to let us know that you're still using your account, and share a little with us about how you've used email to do more good work this past year. We'll make sure your account remains active.

I'm not an Emma customer. Can I still nominate myself or someone else?

Nominating is reserved for Emma customers, so if you're *not* one, we hope you'll try to *find* one who can help you with a nomination. Get the word out to your contacts - with an email, with some phone calls, however you can - to see if anybody you know uses Emma and would be willing to submit a nomination on your behalf.