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If there's a theme to the Emma office, it is this: fun. Note how the company's use of greenery (above) turns what might have been a stale corporate environment into one bursting forth with energy and enthusiasm.
First, an introduction
In late 2001, Will Weaver and Clint Smith (known in more familiar circles as Will and Clint, or the Tall One and the Not-So-Tall One), began researching the email marketing and communications field. The two had recently started a company they named Cold Feet Creative, and their intent was to apply their sense of style and interface design to a niche market where, against other, more complicated software applications, they might stand out. Email Marketing, with its TargetBlasters and Contact2000s and MailBaboons and MailBaboonTargetBlasters, would do nicely.
So they built a prototype and called it Emma. They liked the name "Emma" because it formed a nice and handy abbreviation of the phrase email marketing and because it brought with it an inherent human quality. It's a real name - like Antoinette or Frederick, only shorter. And that was what these two gentlemen were after - a way to bring software to life, but not literally because the software might decide to begin lopping people's heads off, or running out for sandwiches at extremely inopportune times.
Soon, they offered up their Emma service to a handful of non-profits around Nashville. "Give our little product a try," they said. "Do we have to try it right now or could we maybe start next Tuesday," the non-profits asked. They tried it, and they liked it. And so the founders expanded their efforts. They hired a staff, reasoning that a staff often comes in handy when trying to build a business. And the staff in turn helped grow the fledgling little service into a slightly larger fledgling service that now supports a wide variety of businesses, non-profits, organizations and agencies (more than 15,000 and counting) in all U.S. states (counting territories) and even a handful of countries (26 and counting). This is the end of the counting section of the site.
In late 2001, Will Weaver and Clint Smith (known in more familiar circles as Will and Clint, or the Tall One and the Not-So-Tall One), began researching the email marketing and communications field. The two had recently started a company they named Cold Feet Creative, and their intent was to apply their sense of style and interface design to a niche market where, against other, more complicated software applications, they might stand out. Email Marketing, with its TargetBlasters and Contact2000s and MailBaboons and MailBaboonTargetBlasters, would do nicely.
So they built a prototype and called it Emma. They liked the name "Emma" because it formed a nice and handy abbreviation of the phrase email marketing and because it brought with it an inherent human quality. It's a real name - like Antoinette or Frederick, only shorter. And that was what these two gentlemen were after - a way to bring software to life, but not literally because the software might decide to begin lopping people's heads off, or running out for sandwiches at extremely inopportune times.
Soon, they offered up their Emma service to a handful of non-profits around Nashville. "Give our little product a try," they said. "Do we have to try it right now or could we maybe start next Tuesday," the non-profits asked. They tried it, and they liked it. And so the founders expanded their efforts. They hired a staff, reasoning that a staff often comes in handy when trying to build a business. And the staff in turn helped grow the fledgling little service into a slightly larger fledgling service that now supports a wide variety of businesses, non-profits, organizations and agencies (more than 15,000 and counting) in all U.S. states (counting territories) and even a handful of countries (26 and counting). This is the end of the counting section of the site.