At Emma, we think the best email campaigns out there are the ones with a personal touch. Showing your customers you know who they are and what they like builds trust and keeps your messages relevant. Plus, it's always good to remember we're communicating with people, not blasting a list. Who wants to be blasted, anyway?
In this report, you'll learn that:
• The highest rated companies are twice as likely as others to use the information they collect about their customers to personalize their email campaigns.
• Organizations using email personalization saw order values increase an average of 57%.
• Top-performing organizations are 2.3 times more likely than their peers to find their most loyal customers and create unique email messages with them in mind.