Let's talk about tracking.
Like everything else we do, Emma's response tracking is designed to take something formerly complex and simplify it. After hitting send, you'll visit an easy-to-read response screen that tells you, in plain terms, how many people (and who) opened your email, clicked on a link, forwarded it, opted out, signed up and more.

 

 

see how your audience is responding
overview : growing your audience : campaigns & delivery : tracking your response

With Emma, you'll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them. This is just part of Emma's real-time response tracking that lets you know just about everything that happens to your campaign, as it happens.

And because Emma keeps a complete history of results for every campaign you've ever sent, you can see how you're doing over time and use what you learn to help shape your future campaigns and generate even better results.

How Emma® makes life easy:

  • For every email you send, you'll know who opened it (and when), who clicked on every link of your campaign, and who forwarded it using your campaign's built-in send-to-a-friend feature. Did your campaign entice new people to join your list? You'll know that, too. It's all tracked in real time, as it happens.

  • You'll know who bounced, when it happened, and whether it was of the soft or hard variety. We'll also move hard bounces to your list's error bin to help you follow up and make sure you're not paying to reach people who can't be reached.

  • You'll also know who opted out, and you won't have to worry about accidentally sending to them again: Emma makes sure every opt out is instant and permanent, even if you import that person into your audience two months later.
  • You'll name your links for easy reference, and instead of seeing that 250 people clicked on index/page42059bottom.htm, you'll immediately know 250 people visited your Photo Gallery.
  • Emma's response archive stores the results of every campaign you send, as long as you want to keep it, and continues tracking activity as long as there is activity to be tracked.
  • And Emma's quick-compare feature lets you create a side-by-side comparison of up to five campaigns at a time with the click of a button. Think of the fun you'll have.

more about emma -> the history : the people : recent news : contact us : work here

Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group
Read Emma's permission & privacy policy

©2009 Emma, Inc., all rights reserved