|
creating searches - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Using search & segment (or advanced search), you can target audience members based on their groups, their member information, their response history, or any combination thereof. The more information you collect and store, the more options you'll have when segmenting your audience. How to use search and segment: step 1: On the main audience screen, click on the search tab next to groups (or the advanced search option at the top of any audience screen). step 2: Begin building your search using the menu that appears. As you add criteria, a plain-language search summary will tell you who your search is going to find. When you're done adding criteria, save your search. step 3: You can access (and edit) your saved searches any time from the main audience screen. Your searches will also appear in a drop-down menu when you get ready to send a campaign. To send to a search set, simply choose the appropriate search (instead of a regular group) when you select your campaign's recipients. - - - - - - - - - - - - - - - - - - > tip < - - - - - - - - - - - - - - - - - - Remember that, unlike groups, searches are entirely dynamic: the search is re-run each time you view it or send to its members. |
||
 |