| |
| |
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Using search & segment (or advanced search), you can target audience members based on their groups, their member information, their response history, their signup history or any combination thereof. The more information you collect and store, the more options you'll have when segmenting your audience.
How to use search and segment:
step 1: On the main audience screen, click on the search tab next to groups (or the advanced search option at the top of any audience screen).
step 2: Begin building your search using the menu that appears. There are four categories you can search by: audience groups, member information, response history and signup history.
step 3: Once you select a category, you may add criteria underneath it. To add multiple search criteria to any single category, just return to the dropdown menu, select another item and hit 'add' (instead of hitting done). You'll also choose whether you'd like the search to match all those criteria or any of them.
step 4: When you're done adding criteria, you may choose another category to further refine your search, or give it a name and save it if you're done.
step 5: You can access (and edit) your saved searches any time from the main audience screen. Your searches will also appear in a drop-down menu when you get ready to send a campaign. To send to a search set, simply choose the appropriate search (instead of a regular group) when you select your campaign's recipients
- - - - - - - - - - - - - - - - - - > < - - - - - - - - - - - - - - - - - -
Remember that, unlike groups, searches are entirely dynamic: the search is re-run each time you view it or send to its members.
|
|
| |
