an introduction to trigger emails
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Unlike a large-group mailing with a single send-off, trigger emails are sent automatically whenever a specific event occurs. There are the three event styles to choose from (with specific how-to for each): when someone signs up to receive your emails, when someone has a birthday or other date-related event or when someone clicks a link in a previous campaign. You can also create a trigger series, in which, say, someone who joins your list receives a succession of follow-up emails once a week.

Because they're automated, triggers are a great way to stay in touch with your audience regularly without spending a lot of time. And their delivery is personalized - based on people's unique dates, sign-up time or clicking behavior - so they're more likely to engage and interest your subscribers.

You'll find the option to send a trigger in the send tab of any campaign, alongside the other sending styles (to an audience group or to a dynamic search group). Your list of active trigger emails will appear at the top of your response menu, where you can see tracked results, check how a trigger is set up to send or cancel active triggers.