| Subject line no-no's When composing your email campaign and subject line, it's best to avoid words or phrases that may be flagged by filters. While one word or phrase alone usually isn't enough to warrant the junk folder, it can add to your campaign's overall 'score' and increase your junk-folder chances. While not a complete list, here are common subject-line culprits: free *Remember that words like 'learn' could be flagged as well, since filters see the letters e-a-r-n together and may not be smart enough to realize you've intended an entirely different word. An Emma customer reported this very scenario recently. |